Course curriculum

  • 1

    Section 1 - Intro

    • 1.1 - What is it?

    • 1.2 - Myths and Misconceptions

    • 1.3 - Common Mistakes
  • 2

    Section 2 - How it works

    • 2.1 - How does it work?

    • 2.2 - Getting Started

    • 2.3 - Marketing Automation for Beginners
  • 3

    Section 3 - Examples

    • 3.1 - Example: Automated Lead Nurture

    • 3.2 - Example: Lead Capture and Fulfillment
  • 4

    Section 4 - Strategy

    • 4.1 - How do you measure the ROI of Marketing Automation

    • 4.2 - The problem with ‘Marketing Automation’

    • 4.3 - How I think about Marketing Automation

    • 4.4 - Key Marketing Automation Metrics (what do I track?) Part 1

    • 4.5 - Key Marketing Automation Metrics (what do I track?) Part 2
  • 5

    Course Summary

    • Feedback & Next Steps