Course curriculum

  • 1

    LCA Introduction

    • Introduction

    • Who is this for?
  • 2

    The Framework

    • Why do I need a predictable customer machine?

    • How do I build a predictable customer machine?

    • What should my marketing be doing?

    • The Playbook Concept
  • 3

    The Details

    • The Framework Stages

    • Your Current Reality

    • Example: CrewTracks

    • Experience vs Journey
  • 4

    Taking Action

    • Where do I start?

    • Automation

    • Example: Quick Business Resolutions

    • But what do I say?
  • 5

    Predicting Obstacles

    • What prevents us from succeeding?

    • Sound Simplicity

    • The Comfort Trap
  • 6

    Sounds like Wisdom

    • Practical Application

    • It always comes down to people

    • Closing Thoughts

    • Feedback